The Best-Selling Clean Beauty Product Trends in the U.S. (2025 Guide)

The clean beauty revolution has taken the United States by storm, and 2025 is shaping up to be a pivotal year for this rapidly growing industry. As consumers become increasingly conscious of the ingredients in their personal care products, the demand for non-toxic, vegan, and cruelty-free options has skyrocketed.

At Aremé, we've been closely monitoring the clean beauty landscape, and we're excited to share the top trends that are dominating the market. From skincare to makeup and hair care, the best-selling clean beauty products are redefining the way Americans approach their beauty routines.

Skincare Steals the Spotlight

When it comes to clean beauty, skincare has emerged as the star of the show. Consumers are prioritizing products that nourish and protect their skin without the use of harsh chemicals. Best-selling categories include gentle cleansers, hydrating serums, and multi-purpose moisturizers infused with natural, science-backed ingredients like vitamin C, hyaluronic acid, and plant-based oils.

Makeup Goes Green

The clean beauty movement has also infiltrated the makeup aisle, with consumers seeking out vegan and cruelty-free formulas that deliver high-performance results. Top-selling products include mineral-based foundations, long-wear lipsticks, and buildable blushes that enhance the complexion without the use of synthetic dyes or fragrances.

Hair Care Catches Up

As the clean beauty trend continues to gain momentum, the hair care industry has also stepped up its game. Consumers are gravitating towards sulfate-free shampoos, silicone-free conditioners, and styling products that harness the power of natural ingredients like argan oil, aloe vera, and biotin to nourish and strengthen their locks.

Brands Embracing Clean Beauty

Leading the charge in the clean beauty revolution are brands that have made a commitment to using non-toxic, sustainable, and ethically-sourced ingredients. Vegan and cruelty-free options from companies like Tata Harper, Beautycounter, and Drunk Elephant have become consumer favorites, thanks to their effective formulas and transparent sourcing practices.

Ingredient Innovations

The clean beauty movement is not just about eliminating harmful chemicals; it's also about embracing innovative, science-backed ingredients that deliver real results. Consumers are gravitating towards products that harness the power of natural, sustainable components like bakuchiol, niacinamide, and green tea, which offer proven benefits for the skin, hair, and body.

Accessibility and Convenience

As clean beauty continues to go mainstream, consumers are seeking out products that are not only effective but also accessible and convenient. From online retailers to brick-and-mortar stores, clean beauty products are becoming more widely available, catering to a range of budgets and shopping preferences.

The Future of Clean Beauty

The clean beauty revolution is far from over, and 2025 is poised to be a pivotal year for this rapidly evolving industry. As consumers become more discerning about the ingredients in their personal care products, the demand for non-toxic, sustainable, and ethically-sourced options will only continue to grow. At Aremé, we're excited to be at the forefront of this movement, helping our customers navigate the ever-changing landscape of clean beauty.